Sony has recently announced that it has created a new brand named PlayStation Studios that will unite all of Sony’s first-party titles and will launch alongside the PlayStation 5. An opening video for PlayStation Studios revealed characters from God of War, The Last of Us, Little Big Planet, Ratchet & Clank and Horizon: Zero Dawn. According to GameIndustry.biz, this new brand will only be used on the title developed and managed by Sony.
Some PlayStation 4 games will also have the PlayStation Studios branding, but games such as Ghost of Tsushima and The Last of Us Part 2 will not feature it since it won’t be ready for launch.
Sony’s senior vice president and head of global marketing at Sony Interactive Entertainment has said, “any future games it releases on other platforms will also carry the branding.” Meaning that the branding will also be making the jump to PC. It seems like it will not be ready by the launch of Horizon Zero Dawn on the PC this summer.
“Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever,” Lempel said. “We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.”
Sony already has various studios technically under the Sony Interactive Entertainment Worldwide Studios organizations (which has its own logo). Still, this brand new branding is simpler and more focused on the PlayStation brand for what it is, games. PlayStation Studios can also help Sony easily highlight their exclusive games for consumers who may not know that Sony owns Naughty Dog (Uncharted, The Last of Us), Insomniac Games (Ratchet and Clank, Spider-Man), Santa Monica Studio (God of War), Polyphony Digital (Gran Turismo), Sucker Punch (inFamous, Ghost of Tsushima) or Media Molecule (Dreams, Tearaway: Unfolded).
The new branding will also give Sony an easy way to differentiate its first-party exclusives from its competitors like Microsoft, which have their own Xbox Game Studios branding and logo to showcase their first-party titles for Xbox consoles.